Selected work since 2018
Scope
Design an AR-localizer app to help users find people in crowded places using augmented reality.
Process
Conducted market research and user interviews to understand the challenges of locating individuals in crowded environments. Developed user personas and mapped out user journeys to define key interaction points. Created wireframes and interactive AR prototypes using Adobe XD and Unity, iteratively testing and refining the interactions with target users.
Solution
The AR-localizer app design successfully enabled users to locate individuals quickly and accurately in crowded places. The intuitive AR interface was highly praised by users, leading to positive feedback and high adoption rates upon release.
Scope
The goal of this project was to revamp an e-commerce platform to enhance user experience and drive higher conversion rates. The main components involved optimizing the checkout process, improving product pages, and creating a mobile-responsive design.
Process
I researched, analyzed, and gathered insights to redesign an e-commerce platform. I ideated, sketched, and created high-fidelity designs for a modern look. User testing was conducted for feedback, and the site was built using Webflow for responsiveness and performance optimization.
Solution
The revamped e-commerce platform saw a 25% rise in conversion rates and a 40% enhancement in user engagement metrics. Positive responses from users were received, especially regarding the improved navigation and checkout process. Notable enhancements comprised of an attractive product presentation, easy navigation, and a smooth mobile interface.
Scope
Design and develop a landing page in Framer for a crypto startup specializing in the restaking of ETH, aimed at attracting and informing potential users.
Process
Worked closely with the startup team to understand their target audience and key messaging. Created wireframes and high-fidelity designs in Figma, focusing on a clean and modern aesthetic that aligned with the brand. Developed the landing page in Framer, incorporating interactive elements and animations to enhance user engagement. Conducted usability testing to ensure the page was intuitive and effectively communicated the startup's value proposition.
Solution
The landing page successfully attracted and engaged potential users, providing clear and concise information about the benefits of ETH restaking. The interactive elements and sleek design received positive feedback, contributing to increased user interest and sign-ups for the startup’s services.
Scope
Design a comprehensive set of design system components for a web3 startup, with a focus on a dark theme to enhance user experience and consistency across their platform.
Process
Collaborated with the startup team to understand their brand, user needs, and technical requirements. Conducted research on dark theme usability and best practices. Developed a series of wireframes and component prototypes using Figma, ensuring they were accessible and visually appealing. Iteratively tested the components with users and refined them based on feedback.
Solution
The dark-themed design system components provided a cohesive and modern look for the web3 startup's platform. The components were well-received by the development team for their ease of use and by users for their visually appealing and intuitive interface, leading to improved user engagement and satisfaction.
Scope
Design a mobile app that combines music streaming, live concert experiences, and social features to connect fans and friends.
Process
Conducted user research and market analysis to understand the needs and preferences of music enthusiasts. Developed user personas and created detailed user journey maps to guide the design process. Designed wireframes and high-fidelity prototypes using Sketch, focusing on an intuitive and visually engaging interface. Conducted user testing to gather feedback and iterated on the design to ensure a seamless user experience. Collaborated with developers to ensure accurate implementation of the design.
Solution
The mobile app design successfully integrated music streaming, live concert viewing, and social interaction features, providing a unique and engaging user experience. Users praised the app for its intuitive navigation and the ability to connect with friends and other fans, leading to high user satisfaction and engagement.
Scope
Create a cohesive brand identity for an Estonian company specializing in developing and investing in tech products, including logo, marketing materials, and website design.
Process
Conducted workshops with the company to understand its mission, values, and vision for the future. Designed multiple logo options and visual elements, incorporating feedback throughout the process. Developed a responsive website and created templates for marketing materials, ensuring a consistent brand presence across all platforms.
Solution
The cohesive brand identity effectively positioned the Estonian company as a leader in the tech industry, enhancing its reputation and recognition. The new branding facilitated better engagement with stakeholders and supported the company's growth and investment initiatives.